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鈥淚鈥檓 an authority and an expert in Faulkner and American fiction, but nobody鈥檚 an authority in songwriting. We鈥檙e all just kind of students of the song in a certain way in the class.鈥�

鈥淚 hope students can maybe see a little bit of themselves in me because I certainly see a little bit of myself in them. I鈥檓 grateful to have an opportunity like this. I don鈥檛 take it lightly. I hope that there鈥檚 a little bit of a seed being planted that鈥檚 beyond me or beyond that student.鈥�

鈥淚 think the kids grew up being told stories by their parents. They don鈥檛 think of advertising that way. They think of advertising as trying to convince you to buy a product. But what鈥檚 interesting is that advertising works when it connects with you emotionally and tells you a story.鈥�

鈥淚n a couple of years, (the students) are going to have to either do a presentation or have to communicate with a Latino member of the community, whether it be an adult or a child. They鈥檙e going to need to use clear, concise, kind and welcoming language to connect with their patients and clients.鈥�

鈥淵ou鈥檙e not going to walk out of here and be Warren Buffett. But I want to move you to being intellectually curious about these things. Whether you鈥檙e a Russian history, econ, journalism or chemistry major, all of this is relevant for you when you leave here. Actually, it鈥檚 relevant now.鈥�

鈥淚n this space, I just see the culture getting stronger and tighter by the premise of us writing songs together. I always wished I had a space on my campus where I could just go and play my music loud for the first time.鈥�

鈥淲hat I love about this course is interacting with undergraduate students who are experiencing their first research project. They鈥檙e collecting their own data, they鈥檙e analyzing it and they鈥檙e turning it into real-world results that we can use to actually address some of the sustainability challenges that are facing the Triangle (area).鈥�